For franchisors and emerging franchise brands
Franchise sales and recruitment services in Canada.
Build a clear path from a franchise inquiry to a qualified candidate. Franchise Starters helps brands develop their opportunity, organize their prospect pipeline and coordinate the sales process.
Make franchise development a structured process.
Selling a franchise involves more than generating leads. A brand needs a defined candidate profile, credible opportunity materials, a consistent qualification process and the resources to support the franchisees it brings into the system.
Opportunity and candidate strategy
Define the franchisee profile, priority markets, territory approach and the information a candidate needs to evaluate the opportunity. Align sales plans with operating and support capacity.
Franchise marketing and CRM
Develop opportunity materials, inquiry forms and a CRM workflow to record prospects, assign follow-ups and track where each candidate stands.
Qualification and sales coordination
Support candidate screening, discovery meetings, franchise sales activity and coordination with counsel on disclosure and agreements.
Relevant FSG work
Jimmy Guaco’s franchise growth.
FSG developed a CRM to track franchise prospects, coordinated development of the franchise model and performed franchise sales activities, including the sale of the brand’s first 10-unit area development agreement.
Read the project summarySupport for new and existing franchisors
An emerging brand may first need its operating model, training and support systems prepared. An established franchisor may need a stronger inquiry process, clearer candidate criteria or help executing its franchise development plan.
Explore franchise system development