Project example · Jimmy Guaco’s

A restaurant brand built across multiple workstreams.

FSG contributed to Jimmy Guaco’s growth across brand and marketing, menu development, the franchise model, new store design and construction, leasing and franchise development activity. The images below show selected physical and marketing work.

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Exterior of the Jimmy Guaco’s restaurant location — Storefront and exterior brand presence.

FSG’s work with Jimmy Guaco’s

From customer experience to franchise growth.

FSG aided, led or coordinated these workstreams with the brand and relevant specialists.

Brand, menu & marketing

Developed brand and promotional materials, supported menu development and created customer facing marketing.

Store development

Negotiated leases and led new store design and construction, connecting the format to the brand experience.

Franchise infrastructure & sales

Coordinated franchise model development, built a CRM to track prospects, conducted franchise sales activities and sold the brand’s first 10-unit area development agreement.

Jimmy Guaco's restaurant counter, overhead lighting and menu displays — Store counter, menu displays and guest flow.

Jimmy Guaco's branded feature wall inside the restaurant — Branded feature wall and interior finish.

Jimmy Guaco's jalapeño poppers promotional design — Promotional creative for a product offer.

Planning a new store or a refreshed format?

Talk with FSG about the site, layout, guest experience and launch materials.

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