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FSG logoFranchise Starters

About FSG

People who understand what it takes to operate and grow.

Franchise Starters Group supports business owners as they move from day to day operations toward scalable systems.

Illustrative team collaborating with laptops in a meeting room
Illustrative stock image · not FSG staff

Leadership

Built by operators and franchise developers.

Dane Gentles

Co-Founder, Franchise Starters Group Inc.

Dane’s career includes leadership experience with two of the most established franchise systems in the QSR sector. At McDonald’s, he worked in training, staff development and restaurant openings. He later joined Pizza Pizza when the brand had approximately 38 locations and was part of the organization through its growth to more than 700. As Senior District Sales Manager, he oversaw more than 50 restaurants and four market managers, while also contributing to new business development in major venues and leading international expansion.

Alex Schulz

Co-Founder, Franchise Starters Group Inc.

Alex has more than 20 years of franchise system development experience. He was a founding member of a Canadian franchised service chain that pioneered an industry and grew to more than 250 locations in under 10 years. His experience encompasses the full spectrum of franchise business functions, from strategy, finance and franchise development to operations, marketing, real estate, legal, technology, supply chain and corporate store management.

Biographies reflect the experience shared by FSG.

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