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Project example · I-Mix Markets

Developing a micro market concept for launch.

FSG helped bring I-Mix Markets to market. Its work for the brand owner included the licensing framework, brand identity, store design and IT development.

I-Mix Markets branded micro market display and refrigerators
I-Mix Markets logo

Bringing the format together.

FSG connected the licensing structure with the brand’s in-market identity, the physical store experience and technology requirements. The supplied store image shows the product display and branded equipment.

Licensing framework
Brand identity
Store design
IT development
Additional I-Mix Markets micro market store display
Additional supplied I-Mix Markets store image.